Charles Tyrwhitt, a renowned menswear brand, has successfully launched its latest store in Cheltenham’s former Superdry location.
- The store, situated in a Grade II-listed building, enhances the town’s historic and cultural appeal.
- Equipped with modern omnichannel capabilities, the store aims to provide a unique and comprehensive shopping experience.
- This launch marks Charles Tyrwhitt’s 44th store globally, with expansion plans underway.
- The brand seeks to revitalise the high street, addressing both locals and tourists with its offerings.
Charles Tyrwhitt, a distinguished British menswear brand, has unveiled its newest retail location in Cheltenham, marking the eighth store opening in just 18 months. This strategic move reflects the brand’s continued growth and commitment to expanding its presence.
The new store is located at 102-104 Promenade, occupying a spacious 2,787 square feet in a Grade II-listed building. This historically rich location previously housed Superdry, making it a significant cultural landmark within Cheltenham.
The Cheltenham store is designed to offer an enhanced shopping experience, featuring omnichannel capabilities such as shoppable touch screens. Customers can effortlessly order a full range of products, from formalwear to casualwear, for home delivery.
This location is not just a retail point; it forms part of a broader growth strategy, becoming Charles Tyrwhitt’s 44th store worldwide, including a newly opened flagship on Regent Street. Plans are also in motion to open six more stores by the year’s end.
Chief Marketing Officer Joe Irons expressed enthusiasm about the new opening, highlighting Cheltenham’s attractiveness as a tourist destination. Irons stated, “In a time when the high street needs a real boost, we are thrilled to announce the opening of our new Cheltenham store.”
The establishment aims to foster a unique in-store experience that aligns with Cheltenham’s allure, catering to both local residents and international visitors. This initiative is part of a wider effort to rejuvenate the high street’s vibrancy.
The opening of Charles Tyrwhitt’s new store in Cheltenham signifies a significant step in revitalising the high street, promising an enhanced retail experience.
