Celebrated fashion brand Little Mistress has teamed up with TOWIE star Chloe Lewis.
- This exclusive partnership results in a dazzling AW24 party season collection available at New Look.
- The collection features a stunning array of dresses, jumpsuits, and co-ords, catering to all body types.
- Launching on 25 October, the range will be accessible both online and in 40 UK stores.
- Little Mistress sees this as the first in a series of influencer-driven collaborations.
Little Mistress, a well-known online womenswear brand, is collaborating with the reality star Chloe Lewis to launch a new and exclusive party season collection for Autumn/Winter 2024. This collection will be available through New Look, both online and in 40 of their stores across the UK.
The collection, made up of 45 pieces, offers a range of fashion-forward items including metallic and sequin dresses, jumpsuits, playsuits, and coordinated sets. These are designed to cater for sizes from UK 6 to 22, with pricing between £25 and £69, ensuring accessibility and inclusivity for a wide audience.
Mark Ashton, the founder of Little Mistress, expressed his enthusiasm for this partnership, highlighting it as the first of several upcoming influencer collaborations. He mentioned that each collection is designed to provide something unique and tailored to each retailer’s customer base.
New Look’s commercial director, Sarah Betts, shared her excitement as well, noting how Chloe Lewis’s appeal aligns with their customer demographic. This collaboration is perfectly timed for the festive season, bringing a fresh style to New Look’s offerings.
Chloe Lewis, known for her role in ‘The Only Way Is Essex’, shared her passion for the collection, pointing out that it was curated for women to feel glamorous and confident, whether attending a festive gathering or a night out. The pieces are designed to make a statement and stand out.
Little Mistress has a history of collaborations with media personalities and is stocked by major retailers such as Asos, Matalan, and Sainsbury’s. More recently, it was acquired by Poeticgem, which has assumed responsibility for its design, sourcing, and distribution on a global scale.
The collaboration between Little Mistress and Chloe Lewis is set to bring stylish and inclusive fashion choices to shoppers just in time for the festive season.
