Clarks shares its transformative digital journey to enhance its e-commerce platform, impacting business operations and customer engagement.
- Simon Clarke, Clarks’ CIO, and Rushi Lala of AbsoluteLabs provided insights into Clarks’ 18-month digital replatform.
- The strategy focused on upgrading technology to improve user experience and streamline operational efficiency.
- Collaboration with AbsoluteLabs played a crucial role in executing this digital transformation.
- The transformation aims to leverage digital capabilities to strengthen Clarks’ market position.
Clarks has embarked on a significant transformation of its digital landscape with the objective of elevating its e-commerce platform. Simon Clarke, Clarks’ chief information officer, in collaboration with Rushi Lala, managing partner of AbsoluteLabs, led discussions on this ambitious journey at the Drapers Future of Fashion event.
The replatforming initiative, spanning 18 months, was designed to enhance user experience, streamline operations, and position Clarks as a digital-first retailer. With the ever-evolving digital landscape, it was essential for Clarks to update its technology, ensuring agility and superior service delivery.
Collaboration with AbsoluteLabs was instrumental in this endeavour, providing the technological prowess needed to implement these changes. This partnership underscores the importance of expert consultancy in navigating complex technological shifts effectively.
A key focus of the replatforming was on leveraging digital tools to bolster Clarks’ market position, ensuring the company remains competitive. This involved strategic upgrades and innovations tailored to meet modern retail demands and customer expectations.
The transformation strategy, aimed at integrating advanced digital capabilities, seeks to solidify Clarks’ standing in the market by aligning its operational model with contemporary digital standards.
This digital replatform signifies a pivotal step in Clarks’ journey towards becoming a leader in digital retail.
