Claudia Winkleman has been announced as the new brand ambassador for M&S’s Jaeger brand for the autumn/winter 2024 collection.
- Winkleman, renowned TV presenter, is featured in the first promotional images wearing key pieces from the collection.
- This appointment follows M&S’s collaboration with actress Sienna Miller for the AW23 collection.
- Jaeger, owned by M&S since January 2021, continues to expand its presence in M&S stores and online.
- The move aims to enhance Jaeger’s profile and attract a wider audience through Winkleman’s influence.
Claudia Winkleman, the well-known television presenter, has been selected as the new brand ambassador for Jaeger’s autumn/winter 2024 collection. This strategic choice reflects Marks & Spencer’s ongoing commitment to integrating recognisable public figures to elevate the brand’s image and reach.
In the initial promotional images, Winkleman is seen showcasing a mohair striped v-neck jumper, black cropped wool-blend trousers, and a navy longline coat. These pieces are part of the latest offerings from M&S-owned Jaeger, indicating a sophisticated and stylish direction for the upcoming season.
This appointment comes after actress Sienna Miller’s successful collaboration with Marks & Spencer for the autumn/winter 2023 collection. Miller’s involvement included not just modelling the collection but also contributing to a womenswear line for summer 2024, highlighting M&S’s trend of involving celebrities in the creative process.
Jaeger has been a part of the Marks & Spencer family since January 2021 and is available for purchase in 46 M&S stores as well as on its ecommerce platform. This acquisition has bolstered Jaeger’s availability and visibility in the market.
By enlisting Claudia Winkleman, M&S is poised to further expand Jaeger’s appeal. Her influence and popularity are expected to attract diverse groups of consumers, thereby reinforcing Jaeger’s position in both the retail space and in the public eye.
This strategic partnership between Claudia Winkleman and Jaeger aligns with M&S’s vision of integrating celebrity influence to enhance brand recognition and consumer engagement.
