Co-op is expanding its digital media presence with 300 new front-of-store screens.
- In partnership with SMG, this initiative seeks to boost Co-op’s retail media offerings.
- The screens will primarily be placed in high-footfall areas like Greater London, Manchester, and North Yorkshire.
- This move supports the Co-op Media Network’s aim to expand digital capabilities and brand engagement.
- The new screens align with Co-op’s earlier efforts to enhance advertising relevancy and reach broader audiences.
Co-op has announced an ambitious expansion of its digital media infrastructure by installing 300 new front-of-store screens. This development is part of a strategic partnership with independent retail media operator SMG, aiming to bolster Co-op’s retail media offerings significantly.
The initiative targets high-footfall areas, including Greater London, Greater Manchester, and North Yorkshire, ensuring maximum visibility and engagement for advertisers. The newly implemented screens will be positioned strategically at store entrances, in foyers, or near windows close to the entrance, with a planned rollout of 24 stores each week until January 2025.
This expansion supports the wider objectives of the Co-op Media Network, aiming to enhance digital capabilities and provide FMCG brands with increased opportunities for in-store campaigns. The focus remains on key consumer missions such as food-to-go, food-for-later, and treat occasions.
Co-op Food’s Managing Director, Matt Hood, emphasised the potential benefits for brands investing in this platform, highlighting the measurable return on investment that can be achieved. According to Hood, the digital screen rollout capitalises on Co-op’s widespread presence, offering brands extensive reach and frequent shopper interactions to ensure maximum visibility.
Earlier this year, Co-op launched the UK’s first convenience retail media network, positioning itself as a leading media owner in the convenience sector. This prior initiative laid the groundwork for enhancing advertising effectiveness and enabling brands to connect with wider audiences more effectively.
This digital screen expansion by Co-op represents a significant step in cementing its leadership in convenience sector media.
