In a significant move, Co-op is drawing attention to its rapid grocery delivery service in its 2024 Christmas campaign, featuring partnerships with major delivery apps.
Co-op has launched its 2024 Christmas advertising campaign, placing an emphasis on its speedy grocery delivery service, in collaboration with Deliveroo, Uber Eats, and Just Eat. This marks the first instance where a convenience retailer has centred its promotional efforts on quick commerce partners, setting a precedent within the retail industry. Through this initiative, Co-op aims to highlight the convenience and efficiency of its delivery service during the busy festive season, capable of delivering party essentials in as little as 20 minutes for last-minute gatherings.
The campaign underscores Co-op’s ambition to capture a substantial share of the quick commerce market. Over the past year, Co-op has been expanding its presence in the rapid delivery sector. Most recently, in a bid to meet growing consumer demand, Co-op introduced a 24-hour online grocery delivery service in select city centre stores. This service, available in cities like Leeds, London, and Manchester, utilises platforms like Deliveroo, Just Eat, and Uber Eats to ensure groceries are delivered promptly.
Moreover, Co-op has extended the online service’s availability across more than 1,600 stores within their existing operational hours. This extension allows customers to shop at their convenience, even during late evening hours, further enhancing accessibility and convenience for shoppers.
By focusing on these rapid delivery services, Co-op not only adapts to the current market dynamics but positions itself as a forward-thinking retailer that prioritises customer needs, particularly during the hectic holiday season.
Co-op’s latest campaign effectively highlights its strategic partnerships with delivery giants, showcasing its commitment to meeting customer expectations through innovative delivery solutions.
