Currys has formed a strategic partnership with Ohme, a renowned smart EV charger manufacturer, enhancing its product offering in the UK.
- This collaboration allows Currys to retail Ohme’s chargers directly to consumers both online and in 50 flagship stores.
- The decision aligns with the rising trend of electric vehicle sales in the UK, which have increased by more than 10% this year.
- Ohme’s award-winning chargers and outstanding customer service were key factors in Currys’ decision.
- The partnership reflects Currys’ strategic initiatives following its recent collaboration with Accenture and Microsoft.
Currys has announced a significant partnership with Ohme, a leading manufacturer of smart electric vehicle (EV) chargers. This collaboration marks Currys’ first foray into the EV charging market, enabling them to offer Ohme’s innovative chargers directly to UK consumers via online platforms and 50 of its flagship retail outlets.
The partnership is a strategic response to the growing demand for electric vehicles in the UK, which has seen a sales increase of over 10% this year. Currys aims to cater to this expanding market by providing customers with reliable and cutting-edge charging solutions.
Zoe Lucid, a senior buyer at Currys, emphasised the natural fit between the two companies, citing the surge in EV sales as a significant driver for the collaboration. Lucid noted, “With EV sales in the UK up more than 10% this year, this new partnership was a natural step to offer to our customers.”
Ohme’s chargers are recognised for their superior technology and excellent customer service, making them an appealing choice for Currys as they help customers transition to more sustainable lifestyles. The award-winning nature of Ohme’s products and their reputation were pivotal in Currys’ decision-making process.
This new partnership follows Currys’ recent strategic moves, including appointing Microsoft as its first UK retail repair partner and collaborating with Accenture and Microsoft to enhance its core cloud technology infrastructure. These initiatives indicate Currys’ commitment to innovation and adopting the latest technologies to improve consumer experience.
Currys’ alliance with Ohme signifies a pivotal step in its commitment to sustainability and technological advancement in the retail sector.
