Currys is implementing digital advancements in its stores, enhancing customer experience and operational efficiency.
- Electronic shelf edge labelling is being introduced to improve pricing accuracy and stock availability.
- A digital queuing system is now in place to manage customer wait times more effectively.
- Store opening hours have been extended, and the click and collect service window has been reduced.
- These improvements aim to enhance the overall shopping experience during the busy festive season.
Currys, a leading retailer in the UK and Ireland, is rolling out a series of digital upgrades to its stores, aiming to enhance both customer experience and operational efficiency. The introduction of electronic shelf edge labelling is a key feature of this upgrade, providing improved pricing accuracy and enhancing stock availability across 100 stores by the end of the financial year. This technology is expected to be implemented in 60 stores before the holiday season, streamlining operations and reducing errors.
Alongside electronic labelling, a digital queuing system has been introduced across Currys’ 298-store portfolio. This system allows staff to manage customer queues more effectively, minimising wait times and improving customer satisfaction. Matthew Speight, Currys’ director of stores, remarked, “I’m looking forward seeing the benefits that digital queuing will bring in terms of improving the customer experience in-store, especially at our busiest periods.”
In addition to these technological enhancements, Currys has extended store opening hours by an additional 1,800 hours across its locations. This change is designed to accommodate increased customer footfall during peak shopping times, affording shoppers more flexibility in their visit timing.
The company has also revised its click and collect service, reducing the collection time window from 28 days to 10 days. This adjustment is intended to optimise logistics and improve service delivery, particularly during the festive period when demand for timely collection is at its highest.
Speight expressed enthusiasm for the upgrades, highlighting the positive impact on both employees and customers: “So many colleagues I speak to are very happy about the roll out of digital ticketing and the huge benefits that will bring to them and customers.” He emphasised that these changes are set to create a more seamless shopping experience, which is vital during the holiday rush.
These strategic upgrades position Currys to better serve its customers during critical shopping periods.
