Danny Downs, formerly with Fanatics International, steps into the role of chief commercial officer at Castore.
- His appointment is expected to drive the sportswear brand’s next phase of growth.
- Downs brings extensive experience in commercial development and fan engagement.
- Castore envisions his leadership as a catalyst for ongoing expansion in the retail sector.
- Peter Alecock, formerly of JD Sports, supports this vision as Castore’s commercial director.
Danny Downs has been named chief commercial officer at Castore, coming from a background steeped in commercial development at Fanatics International. His appointment is foreseen as pivotal to steering the brand through its upcoming expansion journey.
With 15 years at Fanatics International, Downs accrued a wealth of experience in commercial growth, culminating in his role as their inaugural general manager. This rich background equips him with the necessary insight to handle the complexities of Castore’s market ambitions.
Tom Beahon, co-founder and co-chief executive, expressed enthusiasm about Downs joining the team, highlighting his potential to elevate Castore to new heights as the fastest-growing retailer in the UK. According to Beahon, Downs’s dedication to fan engagement and commercial prowess positions him as an ideal leader.
Downs is equally optimistic about his new role, emphasizing his eagerness to ‘challenge the big players of the industry’ and support Castore’s ambitious growth path. His previous successes with record-breaking product launches and strategic partnerships underscore his capability.
In addition to Downs’s appointment, Castore continues to strengthen its leadership with the recruitment of Peter Alecock as the commercial director. Alecock, who joined in July, oversees retail, wholesale, and ecommerce channel performance, working closely with Downs to manage brand and partnership dynamics effectively.
With Danny Downs and Peter Alecock at the helm, Castore anticipates a robust trajectory of growth and innovation.
