Dash Water introduces an innovative cucumber and mint flavour to its sparkling drinks range, revitalising a classic favourite.
- The new variant will replace the brand’s existing cucumber drink.
- Co-founder Jack Scott expresses confidence in consumer approval for this refreshing twist.
- Recent marketing efforts highlight Dash’s commitment to healthier drink alternatives.
- The brand anticipates its first profit, marking a significant milestone.
Dash Water is revitalising its sparkling drinks range with the introduction of a new cucumber and mint flavour. This launch will see the new variant replacing the existing cucumber drink, offering consumers a refreshed taste experience that retains the brand’s focus on unique flavours from imperfect produce.
Jack Scott, co-founder of Dash, articulated the excitement around this new addition: ‘This refreshing twist to one of our original flavours has been long-awaited, and we’re excited to offer a taste that’s both revitalising and, as always, deliciously wonky.’ By pairing mint with cucumber, Dash taps into widely appreciated flavours, expecting widespread consumer acceptance.
The introduction of the cucumber and mint flavour aligns with Dash’s recent strategic marketing initiatives. Earlier this year, the company launched a substantial campaign on the London underground and executed a marketing stunt challenging the use of artificial sweeteners in soft drinks. These efforts underscore Dash’s mission to push the soft drinks industry towards healthier alternatives.
The launch of this new flavour strengthens Dash’s positioning within the market, advocating for diet drink alternatives. Scott remarked, ‘With every new product launch, we hope to inspire more consumers to choose a drink that not only tastes good but also makes us proud of our choices.’
Coinciding with product excitement, Dash is on track to announce its first-ever profit, with a pre-tax profit of £74,900 anticipated for 2024. This achievement signals a pivotal moment for the company, following notable attention including interest from former Spice Girl Victoria Beckham for branded cans.
Dash Water’s new cucumber and mint flavour exemplifies its innovative approach in the beverage industry.
