Dash Water is on course to achieve its first pre-tax profit this year, reflecting its significant growth within the beverage sector.
- The brand’s projected sales for 2024 are expected to reach £35 million, marking a milestone achievement for the company.
- Victoria Beckham has collaborated with Dash Water for ‘Posh’ branded cans at her Paris Fashion Week show, underscoring the brand’s expanding influence.
- Dash Water recently challenged Coca-Cola with a campaign highlighting the use of artificial sweeteners in soft drinks, demonstrating its commitment to transparency.
- Co-founder Jack Scott envisions a future where Dash Water competes globally, offering consumers more choice in the soft drink market.
Dash Water is expected to record its first pre-tax profit, estimated at £74,900, in 2024. The company has demonstrated considerable growth, with its annual sales targeted to hit £35 million. This achievement reflects the brand’s successful strategy in the competitive drinks market, particularly through its use of ‘wonky’ fruit to create flavoured sparkling water.
In a strategic move that highlights its growing prestige, Dash Water has partnered with Victoria Beckham to supply ‘Posh’ branded cans for her upcoming Paris Fashion Week show. This collaboration signifies Dash Water’s influence and appeal within high-profile and fashionable circles, positioning it as a versatile and desirable brand.
Recently, Dash Water took a bold stance in the soft drink industry by launching a marketing campaign aimed at raising awareness about artificial sweeteners. By creatively using a billboard that originally displayed a Coca-Cola advert, Dash Water highlighted the shift towards more transparent and health-conscious marketing practices.
Co-founder Jack Scott has shared his vision of elevating Dash Water to a global level, aspiring to stand alongside beverage giants like Coca-Cola and Pepsi. He emphasises the importance of providing consumers with alternatives in a market dominated by established brands.
Scott stated, “I’m not naïve about Coca-Cola’s brand significance, but it’s about giving people choice. We’ve created a simple, versatile brand that can thrive in various environments.” This underscores Dash Water’s ambition to become a major player in the world of soft drinks.
Dash Water is poised for a breakthrough year, aligning strategic collaborations and bold campaigns with its vision for global expansion.
