M&S Food welcomes back Dawn French for its 2024 Christmas campaign, offering an engaging festive experience.
- French reprises her role as the voice of the festive fairy, adding a personal touch by appearing as herself in the advertisements.
- The series of six advertisements debuts with French preparing for Christmas, overwhelmed by the tasks ahead.
- M&S Food promises visually captivating ads featuring their finest products, culminating with a cameo by Katherine Jenkins.
- The campaign aims to enchant audiences and push creative boundaries, enhancing the holiday spirit.
M&S Food embraces the holiday season with the return of Dawn French for its 2024 Christmas campaign. Known for her charm and comedic presence, French resumes her role as the voice of the much-loved festive fairy and adds her personal flair by appearing in the ads as herself.
The inaugural advert, aired on 4 November, captures French navigating a charming, snow-dusted street, illustrating the pre-Christmas hustle and bustle. In a relatable scene, she finds herself lamenting the multitude of tasks ahead while hosting neighbours for a festive gathering. An unexpected twist comes as her fairy character awakens amidst a box of decorations, ready to assist in crafting the perfect soirée.
The advertisements aim not only to entertain but to dazzle visually, showcasing an enchanting festive transformation led by the fairy’s magic wand. M&S Food’s intent is clear: to highlight their best culinary offerings of the season and leave viewers both smiling and inspired.
A particularly anticipated aspect of the campaign is the final advertisement set to air on 17 December, featuring a special appearance by classical singer Katherine Jenkins. Her involvement is expected to add another layer of festive magic, enhancing the overall experience for viewers.
Sharry Cramond, marketing director at M&S Food, reflects on the previous year’s successes and expresses enthusiasm for the dual role of French and the involvement of Jenkins, conveying a sense of excitement and ambition for this year’s campaign. Her comment, “Last year, our Fairy added something truly magical to Christmas, and this year, we’re thrilled to take it to the next level,” underscores the campaign’s innovative spirit.
The M&S Food Christmas campaign with Dawn French aims to bring joy and festive cheer to audiences this holiday season.
