This year’s Christmas campaign features twice the fun with Dawn French returning to the spotlight.
- Dawn French resumes her role as the beloved festive fairy and stars in the ads as herself.
- The campaign consists of six episodes, the first of which was launched on 4th November 2024.
- Each advertisement showcases opulent Christmas decorations transforming into festive feasts.
- Classical singer Katherine Jenkins is set to make a special cameo appearance in the final ad.
In an exciting return, Dawn French has reprised her dual role in this year’s Christmas campaign, serving as both the voice of the iconic festive fairy and appearing as herself in a series of six advertisements. Her charismatic presence is expected to double the entertainment value, adding to the festive joy.
The campaign kicked off on 4th November 2024 with the first advertisement portraying French overwhelmed by the myriad of festive tasks. As she reclines on her sofa, expressing her frustration, the enchanting festive fairy appears, eager to assist in preparing for a neighbourhood party.
The whimsical fairy brings a touch of magic to the setting, transforming a room filled with mere wrapping paper into a grand feast featuring an array of delicacies. Each advertisement promises to deliver a visual spectacle, capturing the essence of the festive season through exquisite displays.
Sharry Cramond, the marketing director, expressed enthusiasm about the campaign’s creativity, indicating, “Last year, our Fairy added something truly magical to Christmas, and this year, we’re thrilled to take it to the next level, with Dawn French herself joining the fun alongside her Fairy character!”
The series will culminate in its final advertisement on 17th December, featuring a special festive cameo by the renowned classical singer Katherine Jenkins, which is anticipated to add further enchantment and charm to the screen, leaving audiences with a sense of delight and inspiration.
This festive advertising campaign with Dawn French is set to captivate audiences, delivering an enchanting and entertaining experience.
