Debenhams has introduced its 2024 Christmas campaign, ‘Duh, Debenhams’, positioning its online platform as the ideal spot for festive shopping. The campaign highlights a seamless shopping journey with notable British personalities. Available across various media, the initiative promotes the ease of online shopping at Debenhams.com as emphasised by the CEO.
Debenhams has launched its Christmas campaign for 2024, titled ‘Duh, Debenhams’, aiming to position Debenhams.com as the premier destination for seasonal shopping. The campaign is designed to transform the festive shopping experience into a seamless process, particularly through online platforms.
The promotional video features several well-known British figures, showcasing their shopping journeys. Among the featured personalities are actress Elizabeth Hurley, model and TV host Leomie Anderson, comedian Ellie Taylor, and presenter and podcaster Hannah Cooper-Dommett. This diverse cast brings a blend of familiarity and charm to the campaign, which is accompanied by a soundtrack of ‘Carol of the Bells’.
The campaign, set to debut on YouTube, will also extend its reach through broadcast television, digital platforms, social networks, and press advertisements. Moreover, outdoor advertising will be prominently displayed at The Outernet, Manchester Piccadilly, and London Euston, ensuring substantial visibility across the UK.
Debenhams CEO Dan Finley expressed that ‘Duh, Debenhams’ aims to reshape the chaotic nature of festive shopping into a streamlined experience. He emphasised the importance of presenting Debenhams as the ‘ultimate answer for a stress-free Christmas shopping experience’ while highlighting the effortless nature of shopping on their online platform.
Debenhams’ ‘Duh, Debenhams’ campaign sets the stage for a stress-free and enjoyable festive shopping season in 2024.
