Debenhams has introduced its new womenswear brand, Runway London 1.8.1.8, celebrating the retailer’s heritage and fashion-forward approach.
- The intriguing 40-piece collection is runway-inspired and exclusively available online on Debenhams’ website.
- Each piece, from pussy bow blouses to pointed slingback heels, is designed to capture the essence of winter parties.
- The brand launch aligns with Debenhams’ historical legacy, marking the year of its first store opening, 1818.
- CEO Dan Finley emphasises the brand’s homage to Debenhams’ rich history and its ongoing fashion revival.
Debenhams has launched an innovative womenswear brand, Runway London 1.8.1.8, that is set to make waves this Autumn Winter season. This exclusive collection is only available on the Debenhams website and pays tribute to the department store’s illustrious history.
The 40-piece collection is inspired by runway trends, offering unique, wearable pieces designed for a modern wardrobe. Items include fashion staples such as pussy bow blouses, crochet skirts, and lace-cut out dresses, ideal for the winter party season. Footwear offerings such as pointed slingback heels further cement the collection’s stylish appeal.
The name Runway London 1.8.1.8 commemorates the year 1818, marking the opening of Debenhams’ first store. CEO Dan Finley has expressed that this line pays homage to Debenhams as a quintessential British department store, emphasizing both its rich heritage and contemporary fashion presence. He stated, ‘It honours the UK’s most iconic department store.’
Debenhams has undergone significant transformations since its acquisition by Boohoo for £55 million after entering administration in 2021. Since Boohoo’s relaunch of its online platform, Debenhams has actively aimed to revitalise its brand, expanding its fashion offerings through initiatives like the ‘Designers at Debenhams’ programme.
Recently, Boohoo has been evaluating strategic options to enhance shareholder value, with discussions hinting at a potential restructure of the group.
This launch of Runway London 1.8.1.8 symbolises Debenhams’ blend of tradition and innovation, reinforcing its presence in the modern fashion industry.
