Deliveroo and Hurr have introduced a groundbreaking service, delivering luxury dresses in 20 minutes.
- The service launches just in time for the festive season, enhancing the accessibility of high-end fashion.
- Customers can browse a collection of over 50 designer dresses through the Deliveroo app.
- The partnership offers a significant reduction from Hurr’s previous 24-hour delivery service to just 20 minutes.
- This initiative marks Deliveroo’s first foray into the fashion market, with potential for future collaborations.
Deliveroo and Hurr have unveiled an innovative partnership, making luxury dress rentals accessible straight to your door in just 20 minutes. This collaboration caters ideally to the festive season, allowing users to access high-end fashion rapidly and conveniently.
Central London shoppers can now explore a curated selection of over 50 premium dresses from renowned brands such as 16 Arlington, Self-Portrait, and Rixo via the Deliveroo app. This collaboration enhances sustainable fashion by providing quick and easy access to pre-loved designer pieces.
Previously, Hurr customers enjoyed a 24-hour overnight delivery service, but this has been drastically cut to 20 minutes through the new Deliveroo partnership. Eric French, Deliveroo’s Chief Operating Officer, noted, “It is an industry first for the rental fashion market, and will make high-end fashion even more accessible and bring a new level of luxury and convenience to our customers.”
Victoria Prew, founder of Hurr, expressed her excitement about the collaboration during this festive time. She highlighted that customer experience remains central, with this service offering faster delivery than even fast fashion brands.
Deliveroo’s venture into the fashion domain through this partnership also signals their ongoing expansion into non-food markets. Alongside fashion, Deliveroo Shopping has broadened its offerings to include DIY items, homeware, toys, and more.
This partnership signifies a pivotal moment in the intersection of technology and fashion, delivering convenience and speed.
