Experience luxury fashion delivered to your door in 20 minutes with Deliveroo and Hurr’s groundbreaking collaboration.
- This unique partnership redefines fashion accessibility, offering a selection of over 50 pre-loved designer dresses.
- Central London shoppers can now enjoy quick and eco-friendly fashion choices through this innovative service.
- The initiative boosts speed and convenience in the rental fashion market, marking Deliveroo’s first venture into the fashion domain.
- Leadership from both companies express excitement about transforming how fashion is rented and delivered.
Deliveroo, in collaboration with fashion rental platform Hurr, has launched a pioneering service allowing customers to rent luxury designer dresses and have them delivered in just 20 minutes. This service comes at a strategic time, just as the party season swings into action, making luxury fashion more accessible than ever before.
Central London residents can now access a curated selection of over 50 premium dresses from renowned designers such as 16 Arlington, Santa Brands, and Rixo, directly through the Deliveroo app. The service integrates speedy delivery with sustainable fashion, offering a modern solution for style-conscious consumers.
Previously, Hurr users could receive their rental items through a 24-hour delivery service. This new partnership cuts down wait times significantly, highlighting Deliveroo’s expansion into offering a wider variety of products, including fashion.
Eric French, the COO of Deliveroo, states that this collaboration is an industry first in the rental fashion sector, providing unmatched luxury and convenience. This development represents Deliveroo’s inaugural move into the fashion industry, broadening its service range for customers. “This marks our first step into the fashion space, and we’re excited to welcome more partners to Deliveroo Shopping,” he added.
Victoria Prew, the founder of Hurr, shared her enthusiasm for this rapid delivery model, noting that the partnership allows consumers to rent fashion items more swiftly than traditional fast fashion purchases. “Customer experience is at the heart of Hurr and this unique partnership will deliver your last minute or planned party wear looks to your door faster than fast fashion itself,” she mentioned.
The move enhances Deliveroo’s shopping section, which has seen continuous growth since its launch last year. Additionally, the initiative positions both companies at the forefront of a shift towards more sustainable and efficient fashion rental services.
This partnership between Deliveroo and Hurr heralds a new era in fashion rental, combining speed, accessibility, and sustainability.
