Chanel announces the departure of its creative director, Virginie Viard, marking the end of an era for the luxury fashion house.
- Viard has been a pivotal figure at Chanel, contributing for nearly 30 years, including five years as the creative director.
- Her collaboration with Karl Lagerfeld, Chanel’s long-time creative leader, was instrumental in her role at the company.
- Chanel commits to revealing a new creative structure following Viard’s resignation.
- The brand expresses profound gratitude for Viard’s impact on its fashion vision and enduring creativity.
Chanel’s creative director, Virginie Viard, is stepping down, bringing an end to her notable journey with the fashion icon after almost three decades. Viard began her career with Chanel in 1987 and has significantly influenced the brand’s identity, especially during her tenure as creative director in the last five years.
Viard’s close work with the late Karl Lagerfeld, who was Chanel’s creative director for over 30 years until 2019, has been a defining aspect of her career. Her efforts to both innovate and preserve the brand’s traditional aesthetic have left a lasting impression.
Chanel has announced that it will soon introduce a new creative organisation. Details of this upcoming structure remain undisclosed, but it is anticipated to continue the brand’s legacy of excellence.
In its statement, Chanel thanks Virginie Viard for her “remarkable contribution” to the company’s fashion, creativity, and vitality. Her departure is seen as a significant transition for Chanel, yet the brand is set on maintaining its distinguished legacy.
Chanel stands at the threshold of transformation, preparing to unveil the next chapter in its illustrious history.
