PrettyLittleThing’s long-serving marketing chief has departed after a notable ten-year stint.
- Nicki Capstick joined the company in 2015 and climbed up the ranks to become the Chief Marketing Officer.
- Her exit coincides with the return of the brand’s founder, Umar Kamani, who aims to refocus business strategies.
- Capstick’s career also includes positions at Missguided and LittleWoods Clearance, showcasing her extensive marketing experience.
- Kamani’s return signals a new strategic direction, prioritising customer-centric business decisions.
Nicki Capstick, a pivotal figure in PrettyLittleThing’s marketing team, has concluded her decade-long tenure. Joining the company in 2015 as a marketing manager, she progressively advanced, culminating in her appointment as Chief Marketing Officer by August 2023.
Her departure arises as Umar Kamani, the founder of PrettyLittleThing, makes his comeback to the company, after having stepped away for 17 months. Kamani’s return is seen as a strategic move to shift the company’s focus towards enhancing customer experiences.
Before her impactful role at PrettyLittleThing, Capstick honed her marketing expertise at Missguided, where she served as a senior marketing executive for three years, and at LittleWoods Clearance. Her career trajectory reflects a robust understanding of the fashion industry’s marketing landscape.
Kamani, while lacking a defined job title upon his return, is set to oversee all operational aspects of PrettyLittleThing. He has expressed a clear objective: to put customers at the forefront of every business decision, ushering in a fresh phase for the company.
Nicki Capstick’s exit marks both an end of an era and the beginning of a transformative phase at PrettyLittleThing.
