Dune London reveals its revamped flagship store at Westfield White City, promising a unique shopping experience.
- The newly redesigned store spans 101 sq m and features collections for men, women, and accessories.
- The store’s design draws inspiration from Dune’s logo, a vision from their in-house creative and development teams.
- Dune plans to extend this novel store concept to other branches in 2025.
- CEO Nigel Darwin expresses enthusiasm for enhancing customer interactions in the vibrant shopping hub of Westfield White City.
Dune London has officially reopened its flagship outlet at Westfield White City, showcasing a fresh new look aimed at elevating the shopping experience for customers. The renovation promises an engaging and unique environment where shoppers can explore a wide array of footwear and accessories. The store occupies an impressive 101 square meters, housing Dune’s comprehensive range of men’s, women’s, and accessory collections.
The design of the revamped space is inspired by Dune’s own logo, meticulously crafted by their in-house creative and development teams. This concept not only modernises the look but also enhances the spatial aesthetics, creating a more inviting and interactive atmosphere for shoppers.
Dune London, already prominent with 8 stores in London and 52 standalone locations across the UK, intends to implement this innovative design across more branches in 2025. This strategic plan reflects the brand’s commitment to maintaining a competitive edge in the retail market by continuously improving their customer offerings.
Expressing his excitement about the reopening, Dune Group CEO Nigel Darwin stated, “We are thrilled to reopen our Dune London store in Westfield White City, showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags.” Darwin highlighted the significance of Westfield White City as a prime shopping destination, underlining its vibrant retail environment which aligns with Dune’s goals of providing exceptional shopping experiences.
Dune London’s latest store design marks a significant step in enhancing retail experiences at Westfield White City and beyond.
