Dune London has shifted its store within Lakeside Shopping Centre to a more spacious unit, signalling growth and innovation.
- The new store spans 1,597 square feet, significantly larger than the previous location.
- Strategically positioned on the first floor, the store enhances visibility with an integrated media screen displaying current product imagery.
- A contemporary interior with a neutral palette and comfortable seating areas elevates the shopping experience.
- CEO Nigel Darwin expresses enthusiasm about welcoming both loyal and new customers to the revamped location.
Dune London, a prominent name in fashion retail, has recently moved its store to a more extensive unit in the Lakeside Shopping Centre. The relocation to a 1,597 square foot area marks a considerable expansion from its previous 1,055 square feet. This relocation is strategically aimed at boosting the brand’s presence and accessibility within the bustling retail hub.
Situated on the first floor of the centre, the new outlet is designed to bolster Dune London’s visibility. A notable feature of this location is the inclusion of a shop window equipped with an integrated media screen. This screen is dedicated to showcasing the brand’s latest products and campaign visuals, offering an engaging experience for passersby.
The store’s interior adopts a modern aesthetic with a neutral colour palette comprising gold, stone, and warm cream tones. These choices, complemented by spacious seating areas, create an inviting environment that enhances the shopping experience. The layout is particularly conducive for customers trying on the latest men’s and women’s footwear collection.
Nigel Darwin, who took on the role of CEO at the Dune Group in 2022, expresses excitement over the launch of the new store. He states, “We are excited to open this new larger Dune London store in Lakeside showcasing our very latest store concept, giving our customers the best environment to experience our fantastic range of shoes and bags.” His comments reflect the brand’s ambition to offer an unparalleled shopping experience.
Beyond Lakeside, Dune London’s retail footprint is expansive, encompassing 52 standalone stores and eight concessions within the UK. Internationally, it operates in five Dutch concessions, two Swiss standalone locations, 19 outlets at USA’s Dillard’s, and 142 franchise sites across 18 countries including notable markets like the Middle East, India, and Australia.
The opening of the new store at Lakeside symbolises Dune London’s strategic expansion and commitment to enhancing customer experiences.
