Dune London has unveiled its refreshed store at Westfield White City, aiming to enhance the shopping experience.
- After two months of renovation, Dune London reopened its 1,090 sq ft store on 15 November.
- The store showcases a new interior design with champagne gold, cream tones, and customised furnishings.
- This renovated store is part of Dune London’s broader plan to roll out the new concept across more locations.
- Dune London’s CEO expressed excitement about welcoming both new and returning customers.
Dune London has officially reopened its Westfield White City store, featuring a complete interior upgrade following two months of renovation. This strategic redevelopment is part of the footwear brand’s initiative to offer an enhanced shopping experience.
The refreshed 1,090 square foot space was opened to the public on 15 November, revealing a design scheme that incorporates champagne gold and warm cream tones. The store’s bespoke monogrammed furnishings and hessian-coloured walls aim to create a refined and inviting atmosphere for visitors.
This renovation reflects Dune London’s new retail concept, an approach that the brand plans to extend to more locations in 2025. As part of its physical retail portfolio, Dune London maintains eight stores in London and has 52 standalone sites across the United Kingdom.
Nigel Darwin, CEO of The Dune Group, expressed his enthusiasm about the reopening: “We are thrilled to reopen our Dune London store in Westfield White City showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags.”
The reopening of this flagship store marks a significant step for the brand as it continues to adapt and evolve within the competitive retail landscape. According to Darwin, “Westfield White City is a great shopping destination, and we are delighted to welcome customers old and new into this fabulous new space to see our brand at its best.”
The successful reopening of Dune London’s Westfield White City store marks the beginning of a nationwide rollout of its new retail concept.
