Dune London unveils its newly redesigned store at Westfield White City, promising shoppers a vibrant experience.
- The store covers 101 square metres and boasts a new concept inspired by the company’s logo, designed by the in-house team.
- Offering a diverse range of women’s, men’s, and accessory collections, the store is set to captivate fashion enthusiasts.
- The Westfield White City site is one of eight locations in London, highlighting Dune’s expansive presence.
- CEO Nigel Darwin expresses excitement about welcoming both new and returning customers to the refreshed location.
The recent reopening of Dune London’s flagship store at Westfield White City marks a significant step in the retailer’s strategy to enhance customer engagement. The store spans 101 square metres, offering a meticulously curated selection of women’s, men’s, and accessory collections. This revamped space reflects Dune’s commitment to delivering a more immersive and enjoyable shopping experience.
The new store concept draws inspiration from Dune London’s distinctive logo, crafted by their in-house creative and store development teams. This bold design move aligns with the brand’s forward-thinking approach, aiming to distinguish its retail spaces with unique yet cohesive visual themes.
Dune London currently operates eight standalone stores in London alongside 52 other locations across the UK. The Westfield White City branch, thus, serves as a key site in this network, bolstering the brand’s footprint in a highly competitive market.
Looking ahead to 2025, Dune plans to expand this innovative store concept to additional branches, reinforcing its dedication to staying ahead in retail trends. This commitment ensures that each store not only meets but exceeds the evolving expectations of its clientele.
CEO Nigel Darwin articulated his enthusiasm about the reopening, remarking, ‘We are thrilled to reopen our Dune London store in Westfield White City showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags.’ His statement highlights a focus on customer satisfaction and brand integrity.
Dune London is poised to strengthen its market presence with this newly revamped Westfield White City store, reflecting its ongoing commitment to excellence in retail.
