eBay has entered the beauty advent calendar market with its first offering, aligning with popular brands Liberty and Boots.
- The calendar contains 25 high-end beauty products valued over £250, priced at £49.99, from brands like Nuxe, Eve Lom, and Elemis.
- eBay’s initiative is partnered with This is Beauty to utilise surplus stock, promoting sustainable practices.
- All proceeds from the sale of the calendar are dedicated to The Hygiene Bank, supporting hygiene poverty alleviation in the UK.
- This launch coincides with eBay’s new strategy to eliminate selling fees for private sellers, enhancing competitiveness.
eBay has introduced a beauty advent calendar, marking its entry into the festive beauty market alongside established names such as Liberty and Boots. This calendar is attractively priced at £49.99 and boasts an impressive selection of 25 premium beauty products retailing at over £250. Included in this selection are notable brands such as Nuxe, Eve Lom, and Elemis, enhancing the calendar’s appeal to beauty enthusiasts.
The collaboration with This is Beauty reflects eBay’s commitment to sustainability by sourcing products from surplus stocks, thereby reducing potential landfill waste. The partnership underscores a forward-thinking approach to ecological responsibility in product sourcing and distribution.
In a significant charitable endeavour, eBay has declared that 100% of the proceeds from the advent calendar will go to The Hygiene Bank, a UK-based charity focused on eradicating hygiene poverty. This initiative not only supports a worthy cause but also aligns eBay’s brand with social responsibility.
Simultaneously, eBay has announced the removal of selling fees for private sellers across all categories. This strategic move is aimed at expanding eBay’s market presence and responding to competitive pressures from fast-growing online platforms like Depop and Vinted.
eBay’s innovation in launching a beauty advent calendar sets a precedent in merging market competitiveness with social and environmental responsibility.
