Asda is revolutionising retail technology with a new trial of electronic shelf-edge labels (ESLs) at its Manchester Express store.
Asda has initiated a 12-week trial of electronic shelf-edge labels at its Express store located on Oxford Road, Manchester. This innovative initiative is designed to enhance pricing updates and improve operational efficiency. The store, given its high footfall, now features 3,000 ESLs across various product categories. These advanced labels allow staff to update prices swiftly, with the changes reflected on the shelves within 15 seconds.
Chris Walker, Managing Director of Asda Express, expressed enthusiasm about the trial, stating that it exemplifies their commitment to improving in-store processes. According to Walker, the “test and learn” trial aims to simplify operations for store colleagues while providing valuable insights for future technology rollouts. This approach is expected to bring significant improvements in efficiency and customer experience.
This trial signifies Asda’s re-engagement with ESL technology, following a previous large-scale test at its Stevenage superstore. The supermarket has partnered with Vusion Group for this endeavour, aligning with other major retailers such as M&S, Morrisons, and Budgens, who have also utilised technology from the same provider.
Electronic shelf labels are increasingly popular in the UK retail sector, particularly within convenience and discount stores. They offer notable advantages, including centralised price management, reduced need for manual label updates, and the potential for displaying additional product information. As the technology gains momentum, more retailers are likely to adopt it to enhance operational efficiencies and customer service.
Asda’s trial of electronic shelf labels at the Manchester store marks an important step in modernising retail operations, reflecting a broader trend of technological adoption in the sector. The outcomes of this trial could shape future implementations across more locations.
