Ella’s Kitchen has partnered with the climate-focused app Eevie to enhance its sustainability efforts.
- The collaboration supports Ella’s Kitchen’s ambitious ’30 x 30′ campaign involving significant environmental initiatives.
- Eevie app aims to engage employees in climate challenges and reward sustainable behaviours with tangible impacts.
- Ella’s Kitchen’s goals include reducing Scope 3 emissions by 28% by 2030, reinforcing its commitment to sustainability.
- This initiative represents a strategic step in promoting climate-conscious behaviour among employees and aligning operational practices with environmental goals.
Ella’s Kitchen has embarked on a promising partnership with the climate app, Eevie, as part of its ongoing commitment to environmental sustainability. This collaboration is designed to drive forward Ella’s Kitchen’s ambitious ’30 x 30′ campaign. Initiated with the Royal Society for the Protection of Birds (RSPB), the campaign aims to plant over 30 million square feet of grass and wildflower meadows by 2030.
The Eevie app is central to this initiative, functioning as a tool to inspire and educate employees of Ella’s Kitchen towards adopting sustainable practices in their daily lives. Engaging staff through climate challenges, the app encourages them to make nature-positive choices that contribute directly to the company’s environmental efforts.
Chris Jenkins, Ella’s Kitchen’s head of impact, emphasised the importance of this partnership by stating, ‘At Ella’s Kitchen, we’ve set big goals to reduce carbon emissions and change how we operate – from using easier-to-recycle packaging to working with partners to cut emissions across our supply chain. But it’s also important to show our team how the small changes they make can have a big impact.’
This partnership is intended to bolster Ella’s Kitchen’s wider sustainability objectives, notably the reduction of its Scope 3 emissions by 28% by 2030. Scope 3 emissions, which include all indirect emissions that occur in a company’s value chain, represent a significant area of focus for the brand as it strives to enhance its environmental impact.
In addition to environmental benefits, the initiative promises to cultivate a culture of sustainability within the organisation. By rewarding individual climate-conscious actions, Ella’s Kitchen aims to demonstrate the broader impact of collective efforts, thus reinforcing sustainable behaviour among its workforce.
Ella’s Kitchen’s collaboration with Eevie represents a significant stride in its sustainability journey, aiming to align operational practices with climate objectives through employee engagement.