Graduate designers are set to debut at Pure London x JATC, held in London’s Olympia.
- The event offers a platform for new talent to present alongside established brands.
- Graduate Fashion Foundation collaborates to offer these designers unique exposure.
- Participants in the catwalk will include winners of Graduate Fashion Week 2024.
- Exhibition spaces will be provided for emerging designers in the Grand Hall.
The upcoming Pure London x JATC event, scheduled for July 14-16, will serve as a significant stage for graduate designers to showcase their talents. Held at London’s prestigious Olympia, the event will feature a mixture of fresh talent and established brands, providing a unique opportunity for exposure in the competitive fashion industry.
In collaboration with the Graduate Fashion Foundation, Pure London x JATC is committed to advancing the careers of aspiring designers. This charity is instrumental in connecting graduates with industry leaders to help them secure employment opportunities. The show aims not only to introduce new creative minds but also to celebrate the innovation and techniques that these upcoming designers bring.
Megan Doyle, associate director of the Graduate Fashion Foundation, expressed enthusiasm for the event shortly after Graduate Fashion Week 2024 concluded. She highlighted that the platform created by Pure London x JATC offers the perfect launchpad for these emerging designers to display their innovation, creativity, and technical prowess.
Gloria Sandrucci, the event director at Pure London x JATC, reiterated the event’s focus on the future of fashion, underpinning the importance of nurturing young creators who will eventually become leaders in the industry. Sandrucci remarked on the excitement generated by former Graduate Fashion Week winners participating in the show’s catwalk, suggesting that their involvement would provide thrilling experiences for both the designers and attendees.
Several graduate designers, including Amelia Perkins from Manchester Fashion Institute and Bridget Calthrop from Nottingham Trent University, are set to feature prominently on the catwalk. Additional talents like Emily Lanham from Arts University Bournemouth will also have the chance to exhibit their work in dedicated spaces within the Grand Hall. These opportunities are poised to significantly boost their profiles and open doors for future endeavours.
The partnership between Pure London x JATC and the Graduate Fashion Foundation marks a pivotal moment for young talents poised to influence the future of fashion.
