At the Drapers Future of Fashion Conference, Tian Su, vice president personalisation and recommendation at Zalando, shared valuable insights on enhancing customer engagement using AI technology.
- Su highlighted the importance of integrating AI to improve the online shopping experience, drawing from Zalando’s innovations.
- The use of AI tools like Zalando Assistant can significantly reduce costs and expedite the adoption of emerging technologies.
- By leveraging ChatGPT technology, Zalando demonstrated rapid technological advancement without heavy investment.
- Discover Su’s top customer engagement tips in this informative session.
Tian Su, an expert in personalisation and recommendation at Zalando, addressed the audience at the Drapers Future of Fashion Conference. She provided insights into how AI can revolutionise the online shopping experience. Her focus was on utilising advanced technologies to not only enhance customer satisfaction but also streamline operations.
Su emphasised the role of AI in cutting operational costs. She shared her experience with Zalando’s AI-powered tool, Zalando Assistant. She stated, “Zalando Assistant is leveraging ChatGPT technology – if we were to build that ourselves, how long would that take? So, enabling third parties will help you to pivot quickly [to emerging tech trends] without investing huge amounts of [money].” This highlights the strategic advantage of employing existing technologies rather than creating new ones in-house.
Through the integration of AI, Zalando exemplifies how businesses can quickly pivot to embrace technological changes. This approach allows companies to stay competitive and innovative in the fast-paced digital marketplace.
The insights shared by Tian Su underscore the transformative potential of AI in enhancing customer engagement—and the associated operational benefits.
