John Lewis sees remarkable success with the return of its price pledge.
- The revived ‘Never Knowingly Undersold’ promise attracts significant customer traffic.
- John Lewis reports an increase of 55,000 organic daily website visits due to the return.
- AI technology now supports price matching across major retailers for John Lewis.
- Upcoming joint loyalty programme with Waitrose marks a strategic expansion.
John Lewis’s decision to reinstate its ‘Never Knowingly Undersold’ promise has been met with what the company describes as an ‘exceptional’ response. This strategic revival aims to enhance customer engagement as the retailer gears up for a crucial quarter.
The return of this renowned price commitment has drawn a noticeable increase in customer activity, particularly online. It has been reported that the store has experienced a surge of 55,000 organic visits to its website each day since the relaunch, indicating a substantial rise in consumer interest and confidence.
With the aid of advanced AI technology, John Lewis now effectively matches its in-store and online prices with those of 25 major competitors, including prominent brands such as M&S, Next, Boots, and AO.com. This technological upgrade marks a departure from its previous manual methods, which were criticised as inadequate.
In a forward-looking move, John Lewis plans to introduce a collaborative loyalty programme alongside Waitrose. This initiative is expected to allow customers to seamlessly access offers across both retailers, enhancing the overall customer value proposition.
The loyalty scheme represents the first phase in a broader partnership strategy, promising additional developments in the near future. John Lewis Partnership’s leadership has indicated ongoing progress in this area, with further details anticipated soon.
The return of ‘Never Knowingly Undersold’ has revitalised John Lewis, promising a strengthened market position and enhanced customer loyalty.
