Sports Direct has kicked off its summer campaign celebrating the excitement of Euro 2024.
- Football stars like Jordan Pickford and Rúben Dias are featured enjoying the summer vibe.
- Ian Wright adds a fun twist, driving an ice cream van in the campaign’s heartwarming scenes.
- Conor Gallagher leads footballers in a friendly match, capturing the spirit of the tournament.
- The campaign focuses on the fans’ enthusiasm, making Sports Direct a hub for football lovers.
Sports Direct has launched a vibrant summer campaign in anticipation of Euro 2024. The campaign aims to unify the nation under the shared excitement of the tournament, showcasing a series of engaging and relatable scenes.
The advert creatively begins in a Manchester cul-de-sac featuring Jordan Pickford and Rúben Dias basking in the summer sun with a barbecue, setting a relaxed and festive tone that many football enthusiasts can relate to.
Adding to the campaign’s cheerful narrative, Ian Wright is seen driving a Sports Direct ice cream van, bringing a smile to fans and adding a nostalgic element to the summer experience.
Conor Gallagher takes centre stage, leading a spirited football match that highlights the grassroots love for the game, symbolising the community and energy surrounding Euro 2024.
According to Ger Wright, managing director of sports at Frasers Group, ‘Amidst a massive summer of sport with both the Euros and Olympics, our “football fever starts here” campaign captures the passion and energy of the tournament’s true heroes: the fans.’ He emphasised the integral role fans play in energising the competition, cementing Sports Direct as a central hub for all things football this summer.
Sports Direct’s campaign vividly captures the essence of Euro 2024, celebrating the tournament’s communal joy and passion.
