Sweaty Betty, a renowned London-based activewear brand, is making significant strides by reopening its presence in the US market.
- The company has unveiled two new stores in Washington DC and Chicago, marking a return to physical retail in the United States.
- Simultaneously, Sweaty Betty has expanded its reach within the UK, opening new locations in Cardiff and Westfield London.
- These strategic openings highlight the brand’s commitment to connecting with new communities and supporting active lifestyles.
- Founded in 1998 by Tamara Hill-Norton, the brand now proudly operates 85 stores throughout the UK.
Sweaty Betty has strategically chosen to open new stores in two major US cities, Washington DC and Chicago, marking a return to the physical retail space after closing 12 US branches in 2020. This move underscores the brand’s ambition to reconnect with American consumers and provide high-quality activewear options.
In parallel with its US expansion, Sweaty Betty is opening two new outlets in the UK, in Cardiff and Westfield London. These locations are selected to strengthen the brand’s presence in key markets, offering consumers a chance to experience its products firsthand.
Melissa Mullen, global brand president of Sweaty Betty, expressed her excitement about the new openings. She emphasised the opportunity to engage with vibrant cities and support the active lifestyles of their inhabitants, furthering their global community’s growth.
The new Chicago store is set on Southport Avenue, while the Washington DC location is nestled in the Georgetown neighbourhood. Meanwhile, the Cardiff branch marks Sweaty Betty’s first entry into Wales, situated in the Morgan Quarter.
With these new additions, Sweaty Betty enhances its UK footprint, operating a total of 85 stores. This expansion is a testament to its growth and enduring appeal since its inception by Tamara Hill-Norton in 1998.
Sweaty Betty’s strategic expansions across the US and UK demonstrate a robust commitment to growth and community engagement.
