Discover how TikTok Shop is reshaping social commerce strategies.
- The value of sales through social commerce is projected to double by 2028, reaching £16bn.
- Experts from TikTok, Asos, and Kaiia share insights on succeeding in social commerce.
- Learn how Asos revamped its approach to engage with TikTok’s #FashionTok community.
- Gain valuable tips from leaders in the industry on enhancing your social selling strategy.
The world of social commerce is poised for significant growth, with sales expected to double by 2028, reaching a staggering £16 billion. As businesses navigate this evolving landscape, social media platforms are emerging as key players in sales strategies. Today, an insightful webinar led by TikTok Shop brings together industry heavyweights to share their expertise and strategies.
Flavia Pfyffer von Altishofen, TikTok Shop’s head of fashion, offers insider advice and key insights on how fashion businesses can effectively leverage TikTok for increased sales. The webinar promises to unlock essential tools and methodologies that can give brands a competitive edge in the dynamic realm of social commerce.
Asos, a leading online giant, has successfully transformed its social strategy to connect with TikTok’s #FashionTok community. Jennifer Ember, head of transformation at Asos, divulges the tactics and approaches that have propelled their success in engaging with the TikTok audience, illustrating a shift in traditional strategies towards more innovative practices.
Qasim Akhlaq, CEO and co-founder of the womenswear brand Kaiia, shares experiences as one of the first brands to join TikTok Shop. He provides practical insights into early adoption of TikTok’s unique commerce features and how Kaiia capitalised on this digital trend.
This collaboration among industry leaders highlights valuable and actionable insights for businesses of all sizes, whether established brands or new labels, seeking to enhance their presence through social commerce. Participants can anticipate gaining powerful strategies to advance their own social commerce initiatives.
This engaging session underscores the pivotal role of social commerce as we advance into a digitally integrated future.
