Fenwick’s Newcastle store has unveiled its 2024 Christmas windows, inspired by ‘The Twelve Days of Christmas’.
- The display features the story of Foggy the partridge on a mission to meet Santa and help a pear tree.
- Creative Head Paul Baptiste describes this year’s theme as a blend of tradition with a modern twist.
- A custom soundtrack by Tyneside’s ‘The Unthanks’ enhances the experiential display.
- British illustrator Chris Riddell and Propability developed the windows, infusing them with imaginative craftsmanship.
Fenwick’s Newcastle store has transformed its Christmas window display for 2024, drawing inspiration from the classic carol ‘The Twelve Days of Christmas.’ The display weaves a narrative around Foggy, a partridge whose festive quest is to find Santa and assist in the growth of a special pear tree.
Paul Baptiste, the creative head at Fenwick, explains that this year’s windows aim to strike a balance between timeless holiday traditions and a fresh, unexpected presentation. “Our take on the classic Christmas carol honours timeless traditions of a familiar Christmas, while offering a fresh Fenwick perspective, with a dash of surprise,” says Baptiste.
The sensory experience is further enriched by a unique soundtrack, specifically composed by Tyneside band ‘The Unthanks,’ in collaboration with The Glasshouse International Centre for Music. This musical accompaniment ensures that visitors are immersed in the festive atmosphere.
The design and production of the windows were spearheaded by the renowned British illustrator Chris Riddell. The windows were brought to life with the help of Propability, a family-owned design and production company known for its exemplary craftsmanship.
Mia Fenwick, the store’s chief marketing officer, highlights the talent involved in the project, emphasising the collaboration between Riddell and Propability. She expresses hopes that both online and offline audiences will find joy in the innovative storytelling experience provided by the Christmas windows this year.
Fenwick’s festive creation offers a refreshing storytelling experience that blends classic charm with modern creativity.
