In a move to provide cost-effective choices during the festive season, Gopuff has initiated a price match campaign with Aldi, aligning prices on over 50 popular grocery items.
The festive season often presents financial challenges for consumers, and Gopuff aims to alleviate some of this burden by matching Aldi’s prices on a range of grocery products. This campaign includes well-known brands such as Coca-Cola, Kinder Bueno, and Walkers crisps, alongside fresh produce and essential pantry items, offering customers the ability to order at attractive prices through Gopuff’s rapid delivery service.
Leon Tang, Gopuff’s Director of Growth, expressed the company’s commitment to affordability and convenience, stating that the campaign provides a genuine opportunity for customers to enjoy their preferred products without the added stress of pre-planning. “We know that Christmas can be a financially challenging time, and we’re delighted to provide a real way for our customers to save on their favourite products while enjoying the added convenience of quick delivery times and 24/7 offerings in most cities,” he remarked.
This initiative, set to run until the year’s end, is part of Gopuff’s ongoing efforts to enhance its service offering. It follows previous price matching on items from brands like Stella Artois and Morrisons’ fresh groceries. Additionally, Gopuff expanded its reach earlier this year, with more cities now offering 24/7 deliveries, further solidifying its position in the rapid delivery market. Just last month, they collaborated with Haribo for a Halloween-themed promotion, highlighting the company’s dynamic marketing strategies.
Through this price match campaign, Gopuff is reinforcing its commitment to providing cost-effective and convenient solutions for consumers during the festive period, ensuring access to popular products at competitive prices.
