In a notable achievement, the nutritional brand has marked a significant milestone by hitting £200m in sales.
The company’s pre-tax profit has remarkably nearly tripled to £13.8m within the 12 months leading up to 31 July, compared to £4.7m the previous year. This impressive growth is attributed to a 16% increase in sales, which soared from £184.5m to £214m.
Key to this success is the brand’s increasing retail presence, which has doubled, reaching a staggering 25,650 stores. The chief executive credits this growth to the expansion of its product range, alongside a robust direct-to-consumer business and an ever-growing footprint in physical retail outlets.
The company has continually expanded its product offerings, catering to the needs of health-conscious consumers who demand convenient nutrition solutions. The introduction of new products such as the Black Edition ready-to-drink meal has resonated well with customers, becoming the most requested product ever.
Beyond meal products, the brand has ventured into additional offerings, including the Daily A-Z Vitamins Drink and the Daily Greens powder, further broadening its market appeal.
This surge in business follows the completion of a new in-house manufacturing facility in Milton Keynes, aiming to increase production capacity. This development comes two years after securing a £20m investment round, which brought on board influential advisors and investors.
The brand’s recent advancements highlight its capability to adapt and grow in the competitive market, meeting consumer demands for innovative and convenient nutritional solutions.
