Marks & Spencer has launched its 2024 Christmas campaign, bringing a touch of magic to the festive season.
- The campaign features a captivating TV advert directed by Emmy-nominated Elliot Power.
- A 10-year-old dancer, Skylar Blu, stars as a girl reviving her family’s holiday cheer with a magical snow globe.
- Corey Baker, a renowned choreographer, brings the dance to life with a routine set to ‘I Believe in Miracles’.
- Anna Braithwaite from M&S describes the campaign as a celebration of quality and innovative products at great value.
Marks & Spencer is heralding the yuletide season with its 2024 Christmas campaign for clothing and home. At the forefront is a TV commercial crafted by Elliot Power, whose direction captures the essence of holiday wonder. Known for his Emmy-nominated work, Power combines storytelling with visual splendour, offering audiences a glimpse through a child’s imaginative eyes.
The advert captivates viewers with the story of Skylar Blu, a young dancer who believes in the transformational power of Christmas. Set to the timeless tune of the Jackson Sisters’ ‘I Believe in Miracles’, the young girl brings warmth into her home, which reflects M&S’s commitment to quality and style in their products.
Corey Baker, originally from New Zealand and acclaimed for his choreography, has woven an enchanting dance sequence for the commercial. Drawing on his experience from working on the 2024 Beetlejuice reboot, Baker infuses the advert with energy and creativity that captures the magic of the festive period.
Anna Braithwaite, the clothing and home marketing director at M&S, highlights the campaign’s aspiration to reignite the joy of Christmas. She notes the desire to not only showcase stylish and high-quality items but to do so with a playful, fantastical touch that resonates with family gatherings and cherished memories.
The choice of Elliot Power to direct adds a unique dimension to the campaign. His background in creating memorable commercials for brands like StockX and New Balance is evident. Power’s approach considers the importance of rekindling childhood excitement during the holidays, delivering a visual experience that is both impactful and sentimental.
Marks & Spencer’s Christmas campaign beautifully intertwines festive spirit with imaginative storytelling, making it a memorable highlight of the season.
