Flannels has officially partnered with Sellier to provide permanent luxury resale concessions across select UK stores, marking a major retail evolution.
- Sellier previously tested its luxury concession model with pop-ups at Flannels stores in Glasgow and Liverpool, which achieved impressive sales figures.
- Buoyed by this success, Flannels is now expanding these concessions to include a new permanent location in Belfast.
- The concessions offer a curated selection of luxury pre-loved handbags and accessories from iconic brands like Chanel and Hermès.
- This strategic move aims to make high-end fashion more accessible to regional shoppers, reflecting both brands’ commitment to luxury inclusivity.
In a significant move for luxury retail, Flannels has established a partnership with luxury reseller Sellier, creating permanent concessions within its Belfast, Liverpool, and Glasgow stores. This development follows the successful debut of Sellier’s pop-ups in late 2023 that amassed nearly £500,000 in sales over just six weeks.
These pop-ups displayed a selection of premium pre-owned handbags and accessories, sourced from renowned brands such as Chanel, Hermès, Dior, and Louis Vuitton. Thanks to the enthusiastic consumer response, these retail spaces have now transitioned into permanent fixtures.
The move is celebrated by Hanushka Toni, co-founder and CEO of Sellier, who remarked on the undeniable demand for accessible luxury in regional markets. ‘We are incredibly excited to partner with Flannels for the second time,’ Toni stated, acknowledging the initial pop-ups’ success and the ensuing permanent establishment.
This initiative by Flannels exemplifies a broader trend of enhancing accessibility to luxury items without inconvenient travel for consumers. By embedding these permanent concessions, Flannels aims to democratise luxury shopping experiences across the UK, emphasising the importance of regional access to esteemed global labels.
Both Flannels and Sellier underscore their shared vision of expanding the luxury resale market. Their collaboration fosters an inclusive and forward-thinking approach to retail, encouraging consumers to engage with high-end fashion through sustainable and accessible channels.
The ongoing collaboration between Flannels and Sellier highlights a promising shift towards inclusive luxury retail across regional UK locations.
