Frasers Group has broadened its financial services to include Hornby Hobbies, offering flexible shopping options across popular toy brands.
- Customers of Hornby, known for Scalextric, Corgi, and Airfix, can now utilise Frasers Plus’ buy-now-pay-later facility.
- The initiative is timed for the festive season, enhancing shopping flexibility and offering exclusive benefits.
- The extension follows similar integrations with over 20 retailers, expanding Frasers Group’s financial reach.
- Hornby Hobbies highlights the increased convenience and deeper customer engagement through this new offering.
Frasers Group has officially extended its credit and loyalty platform, Frasers Plus, to encompass the renowned Hornby Hobbies. This strategic move allows customers of Hornby and its associated brands such as Scalextric, Corgi, Airfix, and Pocher, to access flexible payment options. This initiative aligns with the group’s aim to facilitate a more consumer-friendly shopping experience.
The partnership arrives ahead of the Christmas season, a peak time for retail. David Twigg, Frasers Group’s managing director of financial services, stated, “Rolling out Frasers Plus with Hornby marks another exciting development for the group, and we’re pleased to be able to offer Hornby customers – and our existing Frasers Plus customers – even more choice and a more flexible shopping experience, especially in the run-up to Christmas.”
Customers will also benefit from exclusive offers and the ability to distribute the cost of purchases as per their convenience. This growing flexibility meets consumer demand for personalised shopping experiences. The extension adds Hornby to a growing list of over 20 retailers, demonstrating the reach and effectiveness of Frasers Group’s financial offerings.
Michael Manton, head of ecommerce at Hornby Hobbies, expressed enthusiasm about the partnership, noting, “With the introduction of Frasers Plus, we’re thrilled to offer our customers a flexible and rewarding way to bring home their favourite models and sets.” The collaboration promises to enhance customer satisfaction by providing greater autonomy in purchasing decisions.
This development is also set to benefit collectors and hobbyists, offering them increased financial freedom to indulge in their hobbies. The ability to spread expenditures and gain access to exclusive benefits is expected to deepen customer engagement with Hornby’s products and brand.
Frasers Group’s integration of its credit services with Hornby Hobbies exemplifies a strategic enhancement of consumer options just in time for the holidays.
