Frasers Group has announced a strategic investment in Hudson Malta, signalling a significant expansion in the Maltese and North African markets.
- Frasers now holds a substantial non-controlling share in Hudson Malta, a prominent retail distributor active in Malta and 36 African nations.
- This partnership will introduce Sports Direct and lifestyle brand USC to Malta, with initial store launches anticipated in 2025.
- There is potential for Frasers Group to increase its investment in Hudson, possibly leading to a controlling interest in the future.
- Both companies aim to leverage each other’s strengths for international growth, particularly in the EMEA region.
Frasers Group has cemented its international expansion strategy by acquiring a significant non-controlling shareholding in Hudson Malta, an established retail and distribution business in Malta. This business operates across 36 African countries, highlighting its extensive reach and influence in the region.
The partnership aims to inaugurate Sports Direct and the USC lifestyle brand into the Maltese market, with the first store poised to launch in 2025. This marks the beginning of what both companies see as a long-term strategic collaboration that could dramatically boost their presence in Malta and North Africa.
The terms of the agreement allow for the possibility of Frasers Group making further investments in Hudson Malta, which may eventually lead to a controlling stake. Such a move underscores Frasers’ commitment to expanding its market influence internationally.
Michael Murray, CEO of Frasers Group, stated, “We are very pleased to be collaborating with Hudson. International expansion is a crucial element of our elevation strategy, and this announcement aligns with our growth ambitions and provides a gateway to further strengthen our presence in EMEA.”
Chris Muscat, CEO of Hudson, expressed enthusiasm for the collaboration, noting that Hudson’s extensive expertise in Africa, combined with Frasers’ strong brand portfolio, positions both companies to unlock new opportunities and drive business growth.
The strategic partnership between Frasers Group and Hudson Malta sets the stage for expansive retail growth in Malta and North Africa.
