Ger Wright, Managing Director of Sport at Frasers Group, is set to step down next month, marking an end to her impactful tenure.
- Wright has contributed significantly to the group’s elevation strategy, integrating new concepts and expanding internationally.
- Her leadership introduced novel running and outdoor offerings, alongside onboarding new brands to the group’s portfolio.
- Frasers Group, under her guidance, has expanded with several new store openings in Benelux, enhancing its global footprint.
- Following her departure, Wright will continue to influence Frasers Group as a non-executive director.
Ger Wright, who has been at the helm as Managing Director of Sport at Frasers Group since 2022, will conclude her role at the end of November. Her departure was announced by the retail giant in a recent disclosure. Despite leaving the operational position, Wright will maintain a connection with the company by serving as a non-executive director on its board.
Throughout her tenure, Wright significantly influenced the group’s elevation strategy. Her efforts are acknowledged for advancing the sports division with innovative ideas and strategies. The introduction of new running and outdoor concepts, as well as the incorporation of a variety of new brands, mark a period of dynamic growth for the company under her leadership.
Frasers Group credits the evolution of its sports proposition to Wright’s strategic vision. In her own words, “Ger leaves behind a talented and ambitious team who will continue to evolve and drive the elevation strategy in sport.” The initiatives launched during her leadership have positioned the company for continued advancement in the sporting goods sector.
Chief Executive Michael Murray praised Wright’s exceptional leadership, expressing gratitude for her contributions. He stated, “Ger has been an exceptional leader for Frasers Group and we are grateful for her contribution.” Her expertise will continue to benefit the company as she transitions to her new role on the board.
Recently, the group demonstrated its international ambition by undertaking strategic acquisitions and partnerships in the Benelux region. This includes the inauguration of nine new Sports World stores in the Netherlands, four of which have already become operational, with further expansions planned in Luxembourg and Belgium.
Such international ventures underscore Frasers Group’s commitment to broadening its market reach and strengthening its position globally, an endeavour influenced by Wright’s strategic leadership.
Ger Wright’s departure marks a significant transition for Frasers Group, yet her enduring influence will continue as she assumes her advisory role.
