Freemans has launched its 2024 Christmas advertisement, featuring singer Sophie Ellis-Bextor, to set the mood for the festive season.
- The advertisement showcases Ellis-Bextor delivering gifts on a snow-covered street, accompanied by a style team in seasonal fashion.
- The commercial features the track ‘Freedom of the Night’ and is broadcasted on social media and TV.
- Richard Cristofoli, Freemans’ chief customer officer, highlights the importance of early Christmas shopping.
- Freemans aims to ease festive preparations by helping customers find perfect gifts and manage finances.
Freemans has unveiled its much-anticipated Christmas advertisement for 2024, starring the popular singer Sophie Ellis-Bextor. In this festive campaign, Ellis-Bextor is seen spreading holiday cheer, delivering presents while strolling down a picturesque, snow-dusted street. She is accompanied by a team clad in trendy, seasonal fashion, captured in a 30-second commercial.
Set to the rhythm of Sophie Ellis-Bextor’s track ‘Freedom of the Night’, the advert promises to entertain viewers while showcasing Freemans’ latest fashion offerings. Launching across social media platforms this week and making its television debut today, the advertisement is perfectly timed with the start of the festive season.
Richard Cristofoli, Freemans’ chief customer officer, remarks on the strategic timing, commenting, ‘Tis the season to start Christmas shopping.’ He points out that many consumers are choosing to start preparations earlier, taking advantage of having two monthly paydays until Christmas.
Cristofoli emphasises that the launch of the advert provides not only inspiration for gifts but also practical advice through their Style Squad. This initiative aims to assist customers in navigating the financial aspects of the holiday period, ensuring a stress-free shopping experience.
By offering a range of options and highlighting the convenience of online shopping, Freemans assures customers that they can indeed acquire the perfect gifts delivered directly to their doorstep. While Sophie Ellis-Bextor may not personally deliver these presents, the assurance of finding suitable gifts at appealing prices remains a core message.
Freemans’ Christmas advertisement seeks to inspire and facilitate early festive preparations for a stress-free holiday season.
