Asda’s George partners with renowned designer Roksanda Ilinčić and the British Fashion Council (BFC) to mark 40 years of London Fashion Week.
- The collaboration results in a 30-piece capsule collection, reflecting Roksanda’s signature style and priced accessibly.
- Set to be available in select stores and online, the collection emphasises designer fashion accessibility.
- Roksanda praises the partnership as a way to give back to the BFC, supporting the next generation of fashion talent.
- George’s involvement highlights its commitment to fostering new talent and supporting fashion initiatives.
Asda’s clothing line, George, has joined forces with distinguished designer Roksanda Ilinčić and the British Fashion Council (BFC) to commemorate the 40th anniversary of London Fashion Week. This collaboration brings forth a unique 30-piece capsule collection that embodies Roksanda’s trademark colour-blocking style and is priced between £14 and £60.
The collection is expertly crafted to ensure accessibility, making designer fashion attainable for a broader audience. Available in select stores from 17 September and online following Roksanda’s show at London Fashion Week, it aligns with George’s aim to democratise fashion.
Roksanda, a former beneficiary of the BFC’s Newgen scheme, expresses her gratitude and enthusiasm about this project. She states, ‘As an alumnus of the BFC NewGen, this collaboration has allowed me to give back to the community which helped start my creative career.’
Liz Evans, George’s Chief Commercial Officer, affirms the brand’s dedication to supporting emerging designers and celebrating significant milestones in the fashion world. She highlights the significance of the partnership in making high-end fashion more accessible, adding that George is proud to contribute to such initiatives.
Through this collaboration, George not only celebrates established designers but also reinforces its ongoing support for the BFC Foundation, committing to providing a platform for the next generation of fashion innovators.
This collaboration underscores a significant step in making high fashion more accessible while supporting the growth and visibility of new and emerging designers.
