Getir, a prominent grocery delivery service, plans to lay off over 10% of its workforce to increase operational efficiency.
- The decision follows a decline in demand in the rapid grocery sector post-pandemic, affecting both couriers and office staff.
- Acquired competitor Gorillas for £1.2 billion, contributing to its current operational adjustments.
- Exiting markets in Spain, Italy, and Portugal, focusing on the UK, Turkey, Germany, the Netherlands, and the US.
- Seeking to raise $500 million in new funding as the company undergoes restructuring.
Getir, a leading name in the grocery delivery industry, has announced plans to lay off more than 10% of its global workforce, amounting to 2,500 jobs. This strategic move is aimed at achieving greater operational efficiencies amidst a challenging market environment characterized by a decrease in demand for speedy grocery deliveries after the pandemic. The layoffs will impact couriers and office professionals across the company’s international operations.
The company, which boasts a workforce of 23,000 across five countries, had strengthened its market position through the acquisition of rival Gorillas last year for £1.2 billion. However, the current need for job cuts reflects the rapid changes in consumer behaviour and market dynamics.
A spokesperson for Getir stated that decisions involving workforce reductions are made with careful consideration and the company intends to support affected employees according to local employment laws. This aligns with their commitment to uphold values and ensure fair treatment in the restructuring process.
In a strategic shift, Getir plans to withdraw from Spain, Italy, and Portugal, enabling a focused approach on markets that offer stronger potential for profitability and sustainable growth. The company’s operational focus will remain on the UK, Turkey, Germany, the Netherlands, and the US.
Despite these cutbacks, Getir remains committed to its pioneering role in the industry and is planning for future growth. Recently, the company initiated a fundraising round in the UK, led by Mubadala, to secure approximately $500 million in funding. This financial boost is part of Getir’s roadmap for sustaining its market leadership and fostering innovation.
Earlier this year, significant changes in the UK branch included the departure of Chris Chaaya and the closure of multiple dark stores due to optimising the combined network with Gorillas. These changes underscore the company’s responsive approach to market demands and operational efficiency.
Getir’s strategic workforce reduction highlights its focus on sustainability and long-term growth in a shifting market landscape.
