AllSaints advances its global reach with strategic store openings across key regions.
- A new store launch on Brompton Road, London, set for 22 November, aligns with peak shopping season.
- Recent store openings in Liverpool and New York reflect the brand’s dynamic retail strategy.
- The first AllSaints store in Africa debuts, marking a significant milestone in the brand’s expansion.
- CEO Peter Wood emphasises the brand’s commitment to physical retail and customer engagement.
AllSaints is actively pursuing its global expansion agenda, with new store launches across the UK, US, Europe, and Asia. These strategic moves are designed to strengthen the brand’s presence in key markets and provide customers with enhanced access to its collections.
In London, a new store is scheduled to open on Brompton Road on 22 November, just in time for the bustling Christmas shopping period. This location is part of AllSaints’ broader initiative to solidify its foothold in the UK market.
The brand has also expanded its presence in Liverpool with a new store at Liverpool One, showcasing its latest collections alongside distinctive features such as sewing machines and modern LED signage.
Across Europe, AllSaints has inaugurated a store in Outletcity Metzingen, Germany earlier this month, following the launch of its inaugural Chinese outlet in Shanghai Village this past August.
In the United States, the recent opening of a pop-up store in SoHo, New York, on 1 November further illustrates AllSaints’ adaptive retail approach, offering unique brand experiences to urban customers.
Echoing the brand’s milestone 30th anniversary celebrations, CEO Peter Wood highlights the significance of these developments, including the historic opening of AllSaints’ first African store earlier this year. “We want to highlight our enthusiasm for retail and connect with as many customers as possible,” he stated, underscoring the brand’s innovative spirit and commitment to consumer interaction.
AllSaints continues to expand its global retail presence, reinforcing its commitment to engaging with customers worldwide through physical stores.
