Mamas & Papas has experienced significant growth, reporting record sales of £154.3 million for the past year.
- A 7.1% increase in sales was driven by new and expectant parents visiting UK and overseas stores.
- Sales from UK concessions with Marks & Spencer and Next rose by 48% after expanding to more locations.
- The company plans to focus on international growth, digital development, and UK market share.
- For Christmas 2024, Mamas & Papas will expand their product range to include gifts and toys.
Mamas & Papas, a well-known nursery and childrenswear retailer, reported record sales of £154.3 million for the year ending 31 March 2024. This substantial growth, marking a 7.1% increase, is attributed to increased visitation by new and expectant parents to their stores both within the UK and internationally.
A notable 48% rise in sales was recorded through the retailer’s 36 UK concessions, notably with Marks & Spencer and Next, benefiting from six new destinations and the full-year impact of 15 new locations opened in the previous year. This expansion strategy underscores the brand’s commitment to increasing accessibility.
Internationally, Mamas & Papas operates 28 concessions in countries such as Spain, Indonesia, and Thailand. This global footprint is set to expand further as the company invests in international partnerships and digital transformation to enhance customer engagement and brand presence.
Nathan Williams, CEO of Mamas & Papas, expressed pride in these achievements, highlighting the profitable growth from retail and e-commerce channels. He noted, “Our investment in the brand and business has delivered profitable sales growth.”
The company is also enhancing its data capabilities to better support parents during critical times of their parental journey, with a focus on understanding and addressing their needs. Williams stated, “Getting even closer to our customer represents a major area of focus and opportunity as we deliver our purpose to inspire and support parents to be the best they can be.”
Looking forward, Mamas & Papas is set to broaden its product range for Christmas 2024, offering a selection of gifts and toys, aimed at expanding its market presence and appealing to a wider customer base.
Mamas & Papas continues its successful expansion, focusing on growth and enhanced customer engagement.
