Haribo is set to expand its retail footprint with a new store opening in Bluewater Shopping Centre, marking its first UK location outside an outlet.
- Scheduled for early 2025, this will be Haribo’s 11th store in the UK.
- The opening follows the success of a unique Haribo activation that featured the UK’s largest ball pit with sweet prizes.
- Haribo’s UK head of retail, Rebecca Fox, expressed excitement about bringing joy to Kent with this venture.
- Bluewater Shopping Centre eagerly anticipates the experiential aspect Haribo promises to bring to shoppers.
Haribo, renowned for its iconic confectionery, is poised to broaden its retail presence by inaugurating a new store at Bluewater Shopping Centre in Kent. This development signifies Haribo’s first foray into a non-outlet retail environment within the UK. Scheduled to open its doors in early 2025, this store will be Haribo’s 11th in the United Kingdom, highlighting a strategic expansion beyond traditional outlets.
Reacting to the upcoming launch, Rebecca Fox, Haribo’s UK head of retail, stated: “We’re thrilled to bring more childlike happiness to Kent with our Bluewater store. As our 11th retail store in the UK, and first outside of an outlet, this is an exciting time for the business as we continue to invest in our retail offering across the UK. We can’t wait for Haribo-lovers to explore this Happy World of Haribo when we open the doors in the new year!” Her remarks underscore the anticipated joy and enthusiasm surrounding this sweet retail journey.
This new store is not just another addition to Haribo’s portfolio but a testament to the brand’s innovative retail strategy, following the impressive success of Haribo’s Hide N Seekers event. This activation featured what was dubbed the UK’s largest ball pit, filled with an array of sweet rewards, capturing the attention and taste buds of many.
Bluewater Shopping Centre’s director, James Waugh, expressed optimism about the store’s potential impact: “We know that our guests will enjoy the experiential shopping experience they’re set to receive at Haribo, and it will add something truly unique to their Bluewater shopping experience.” His confidence suggests a synergy between Haribo’s playful brand identity and Bluewater’s vibrant retail environment, promising a compelling draw for consumers.
While the store will showcase Haribo’s popular sweet delights, it also signifies a broader commitment to enhancing direct consumer engagement through experiential retailing. The forthcoming Bluewater store embodies Haribo’s aim to elevate shopping from a routine activity to an immersive and joyful experience.
Haribo’s upcoming store in Bluewater is set to be a landmark in its UK retail strategy, promising a unique and delightful experience for customers.
