Harrods has relaunched its own brand as a part of its 175th-anniversary celebrations. The luxury department store kicked off with a stationery and accessories collection.
- The new collection is prominently featured in Harrods’ lower ground floor in the Knightsbridge store.
- Designs in the collection include features of the iconic Harrods logo and architectural elements.
- In autumn, the brand will expand to include cashmere and nightwear, with plans for Christmas gifts.
- According to Michael Ward, managing director, the products aim to reflect Harrods’ high standards of luxury.
Harrods has initiated the relaunch of its own brand as part of commemorating its 175th anniversary. This new venture began with a collection focused on luxury stationery and accessories. Located on the lower ground floor of the Harrods Knightsbridge store, this collection includes items such as shoulder bags, leather-bound notebooks, mugs, pens, and water bottles. These items are particularly geared towards holiday gifting and reflect Harrods’ iconic branding and architectural essence.
The product designs incorporate the renowned Harrods logo and architectural elements, adhering to the theme of luxury that the store symbolises. Launching online in the current month, these products aim to reach a wider audience beyond those who visit the physical store.
Later this year, Harrods plans to expand this own-brand range. A new collection featuring cashmere, sourced from local British producers, and nightwear is expected to be unveiled in autumn. This will be succeeded by a special line of Christmas gifts, aligning with the festive season in 2024 and 2025.
Michael Ward, managing director of Harrods, emphasises that the Harrods name is synonymous with the highest standards of luxury. He notes, “The Harrods name stands for the highest standards of luxury.” Ward asserts that whether one is purchasing a fine tea or a Harrods bag, the experience should reflect the standard of excellence synonymous with Harrods. The focus on using locally sourced materials, like British cashmere, highlights the store’s dedication to quality and craftsmanship.
Reflecting on this strategic launch, Ward emphasises that every product, even a simple leather-embossed notebook, must meet the same elevated expectations applied to all items available at Harrods. This meticulous attention to detail ensures that Harrods’ own-brand products stand as a testament to its reputation for unparalleled luxury.
Harrods’ anniversary relaunch of its brand highlights its commitment to luxury and quality, capturing the essence of its celebrated history.
