Harrods has launched a new e-commerce website as part of a significant digital transformation.
- The luxury store has teamed up with Scayle to enhance online shopping experiences.
- Upgraded features include a refreshed design and new management systems.
- A new mobile app is set to follow the website launch.
- Caitlin Innes highlights the importance of innovation and collaboration.
Harrods, the iconic luxury department store, has taken a substantial step towards modernisation by launching a new e-commerce platform. This initiative is part of an extensive overhaul aimed at enhancing digital operations and improving customer experience.
In partnership with the e-commerce specialist Scayle, Harrods aims to elevate the online purchasing journey for its customers. The collaboration focuses on creating a seamless and intuitive shopping experience, underscoring Harrods’ commitment to innovation and excellence.
Key elements of the new website include refreshed landing pages and an innovative headless front-end interface. Harrods has integrated a comprehensive ERP system alongside various third-party systems to streamline their operations efficiently.
Additionally, Scayle’s advanced product information, shop management, and order management systems have been incorporated, positioning Harrods to manage multiple categories at a global level effectively. This positions Harrods to maintain its reputation as a provider of premium shopping experiences on a broader scale.
The digital transformation is set to extend beyond the website, as Harrods prepares to launch an “upgraded” mobile app in the coming months, further enhancing its multi-channel retail strategy.
Caitlin Innes, Harrods’ chief digital and customer officer, has expressed excitement over the swift and smooth implementation of the new platform. Innes highlighted the importance of selecting partners committed to innovation, bringing about significant improvements in how Harrods serves its global customer base.
Harrods’ strategic partnership with Scayle marks a pivotal point in its journey to enhance its digital prowess and sustain its luxury brand in an ever-evolving market.
