Harvey Norman, an Australian retailer, has opened its first UK store.
- The 57,000 sq ft store is located at Merry Hill shopping centre.
- Offerings include luxury furniture and various household items.
- The store features dedicated areas for top brands.
- This opening marks a significant move in Harvey Norman’s expansion.
Harvey Norman, a renowned Australian retailer specialising in lifestyle, home, and tech products, has marked its territory in the United Kingdom with the inauguration of its first store at the Merry Hill shopping centre, located in the West Midlands. This strategic location choice underlines the brand’s intent to penetrate the English market.
Spanning 57,000 square feet, the flagship store houses an extensive range of luxury furniture including sofas, dining sets, bedroom suites, and mattresses. Additionally, the store offers a variety of smaller household items such as kitchenware, appealing to diverse consumer needs.
The store is designed to cater to tech-savvy consumers with dedicated areas for home appliances, technology, and entertainment products from prominent brands like Dyson, Shark, Apple, Samsung, LG, Miele, and Sage. A unique selling point is the cooking appliance centre, specifically designed for the Merry Hill location.
Lachlan Roach, UK Managing Director for Harvey Norman, expressed the brand’s enthusiasm about entering the English market, stating, “With over 300 stores in eight countries across the globe, it will be no surprise that we have been wanting to make our entrance to the English market for a while.” His statement reflects the strategic move to establish a presence in a key national destination like Merry Hill.
The opening of this store is a testament to Harvey Norman’s commitment to extending exceptional service and a comprehensive range of products to its customers worldwide. The choice of Merry Hill, with its vibrant community, provides a promising backdrop for this customer-centric brand.
Harvey Norman’s entry into the UK market via Merry Hill is a strategic step in its global expansion plan.
