Hay Life, a new unisex fashion brand, is making waves with its strategic retail partnerships.
- Founded by former Barbour MD, Ryan Llewellyn-Pace, Hay Life launched as a wholesale brand in late 2023.
- The brand is now available for purchase on the Next ecommerce platform, marking its significant retail entry.
- John Lewis features Hay Life on its new menswear rental platform, with a retail launch planned for August.
- Commitment to sustainability is demonstrated through collaboration with repair service Sojo.
Hay Life, founded by ex-Barbour managing director Ryan Llewellyn-Pace, has announced an impressive entry into the fashion market with significant retail partnerships. Launched in late 2023, the brand already captures attention with its unisex collections.
This week marks its availability on the Next ecommerce platform, offering consumers easier access to its products. Meanwhile, John Lewis has incorporated Hay Life into its new menswear rental platform, powered by Hurr, with a full retail release imminent in August.
Beyond major outlets, Hay Life secures partnerships with independents like Out With Style and Outdoor and Country, signalling a robust strategy for expanding its retail footprint by the end of the year.
Underpinning their market presence is a strong commitment to sustainability. Collaborating with Sojo, a London-based repair and alteration service, Hay Life seeks to enhance product longevity and contribute to a circular fashion industry.
Reflecting on his journey, Ryan Llewellyn-Pace acknowledges the challenges of introducing a new brand. He expresses gratitude for the support from retailers such as Next and John Lewis, which are instrumental to Hay Life’s growth trajectory.
Hay Life’s strategic partnerships and sustainable initiatives position it as a promising contender in the fashion industry.
